It’s here. The video for star-studded standout single from Kanye West’s My Beautiful Dark Twisted Fantasy, “All of the Lights,” is finally here. And while the Hype Williams-directed joint does include a pair of hot guest stars (Kid Cudi and Rihanna, in a barely-there bandage top), the rest of the track’s featured performers including appearances by John Legend, The-Dream, Elly Jackson, Alicia Keys, Fergie, and Elton John, are reduced to a roll-call listing at the end of the video. Hell, Fergie’s rap verse is cut from the video entirely.
What went wrong here? Scheduling conflicts, budget factors, both? For a video that had all the promise of making its single a knock-down drag-out anthem, it leaves something to be desired. Instead of a powerhouse gathering of pop music royalty, we got lyric title cards and a strobe-induced seizure of neon. High expectations – dashed.
What’s your take? Watch Kanye West’s “All of the Lights” video, below.